Industry
Corporate
Challenge
Clearwing was tasked with transforming a Scottsdale barn into a professional press conference venue and then a festive setting for 600+ attendees in two days, managing complex production needs.
Results
Clearwing delivered a polished press conference and vibrant employee celebration, seamlessly transforming the venue and earning ASM International's praise for flawless execution.
Key Products & Services
Technical Producing, Audio, Video, Lighting, Staging, Rigging
The Client
ASM International N.V., founded in 1964 in the Netherlands, is a leading global supplier of semiconductor wafer processing equipment, specializing in thin-film deposition technologies like atomic layer deposition and epitaxy for major chipmakers. The company, headquartered in Almere, employs over 4,500 people across 15 global hubs, with a strong focus on innovation, and sustainability. ASM's advanced technologies support industries such as AI, electric vehicles, and medical devices
The Challenge
ASM tasked Clearwing with producing a landmark press event to celebrate the opening of their new semiconductor plant in Scottsdale, Arizona. The event, held at WestWorld in Scottsdale, required a dual-purpose setup: an intimate, high-touch morning press conference for select delegates and media, followed by a large-scale employee celebration for over 600 attendees later that day. The challenge was multifaceted:
Rapid Transformation: The venue, a rugged Western barn, needed to be converted into a refined, professional atmosphere and then reconfigured for a festive employee event within hours.
Complex Production Needs: The project demanded comprehensive production support, including producing, lighting, audio, video, rigging, staging, and scenic elements, with rigging to steel structures over 40 feet high.
Tight Timeline: The entire setup, including design and execution, had to be completed in just two days, requiring meticulous planning and flawless execution under pressure.
The Solution
Clearwing leveraged its expertise in event producing to deliver a seamless, high-impact solution. Key elements of the approach included:
Comprehensive Design and Production: Clearwing took on all key design roles, providing end-to-end production support. This included custom lighting to create an elegant ambiance, high-quality audio for clear presentations, video systems for dynamic visuals, and intricate rigging to support large-scale scenic elements.
Venue Transformation: The team transformed the rugged Western barn into a sophisticated setting for the press event, using soft lighting, refined decor, and strategic staging to create an intimate atmosphere. Hours later, the space was reconfigured with vibrant lighting and expansive staging to accommodate the high-energy employee celebration.
Efficient Execution: With only two days to complete the project, Clearwing employed precise project management and a skilled team to handle the complex rigging, rapid setup, and seamless transition between event formats. Their ability to coordinate multiple production elements under tight constraints ensured a flawless delivery.
The Results
The event was a resounding success, showcasing Clearwing’s ability to deliver exceptional, immersive environments under challenging conditions:
Dual-Event Success: The morning press conference provided a polished, professional setting that impressed delegates and media, effectively highlighting ASM's new semiconductor plant. The evening employee celebration created a festive, engaging atmosphere for over 600 attendees, fostering a sense of pride and community.
Seamless Transformation: The rapid transition from an intimate press event to a large-scale celebration was executed flawlessly, with no disruptions or compromises in quality.
Client Satisfaction: ASM commended Clearwing’s ability to manage complex logistics, deliver high-quality production, and create two distinct, memorable experiences in a single day.
Demonstrated Expertise: The project underscored Clearwing’s capability to handle high-stakes, time-sensitive events, reinforcing their reputation as a trusted partner for transformative event production.
This landmark event for ASM International in Scottsdale, Arizona, demonstrated Clearwing’s ability to turn ambitious visions into reality, delivering unparalleled experiences under tight timelines and complex conditions.
