Industry
Corporate
Challenge
Desert Financial Credit Union tasked Clearwing with producing a complex, large-scale employee event for 1,400 team members at Desert Diamond Arena, requiring seamless logistics, synchronized branding, and diverse activities including a morning social, keynote, breakout sessions, lunch, and a major community service project.
Results
The THRIVE event energized and inspired attendees, strengthened DFCU’s mission connection, and achieved a record-breaking community impact by donating 450 bikes assembled by employees to the Foster Alliance of Arizona.
Key Products & Services
Technical Producing, Audio, Video, Lighting, Staging, Rigging, Branding & Content Graphics, Event Budgeting
The Client
Desert Financial Credit Union (DFCU) is Arizona’s largest not-for-profit, member-owned financial institution. Founded in 1939 by local teachers, DFCU serves nearly 500,000 members and offers a full suite of personal and business banking services. Headquartered in Phoenix, DFCU is deeply committed to community impact—giving back $4–6 million annually through scholarships, donations, and partnerships.
The Challenge
DFCU engaged Clearwing to produce a large-scale employee event for 1,400 team members at Desert Diamond Arena. The event needed to include:
Morning Social EngagementGeneral Session (Keynote)
Breakout activities across multiple themes
Lunch Service
A large-scale community service project
The production also needed to manage complex logistics, including seamless transitions between events, synchronized branding and audio throughout the arena, and clear communication across simultaneous breakout sessions.
The Solution
Clearwing partnered with DFCU’s marketing team to develop THRIVE—a full-day experience celebrating the dimensions of personal well-being: Financial, Community, Physical, and Social.
Clearwing strategically used all available areas of the Desert Diamond Arena to maximize space and efficiency:
Lobby: Morning engagement with games, snacks, and coffee chats
South Bowl: General session with keynote speeches
North Bowl: Community engagement project where 1,400 employees built 450 bikes in just 2 hours for the Foster Alliance of Arizona—a DFCU record
Concourse Levels: Divided into four breakout zones, featuring sessions on financial management, physical health, and conflict resolution
Key production components included full technical producing, staging, audio, video, lighting, rigging, event flow design, and branding content across the venue.
The Results
The event received overwhelmingly positive feedback from employees and leadership. Attendees left energized, informed, and inspired—gaining personal insights into how they can THRIVE in their lives and communities, while connecting with DFCU’s mission and future direction.
DFCU also made a lasting community impact by donating 450 assembled bikes to children in need.
Key Products & Services Provided:
Technical Producing
Audio & Video
Lighting & Rigging Design
Staging & Event Flow
Branding & Content Graphics
Clearwing's production of Desert Financial Credit Union's THRIVE event at Desert Diamond Arena transformed a complex, multi-faceted gathering for 1,400 employees into an inspiring, seamless experience, fostering personal well-being, community impact through donating 450 bikes, and widespread acclaim from attendees and media.
