Industry
Corporate
Challenge
Clearwing was tasked with transforming a traditional, uninspiring ballroom into an immersive, engaging 90-minute environment to inspire and support organic networking at the conclusion of a multi-day corporate event, with only six hours to load in, set up, test, and complete the transformation due to restricted access from concurrent breakout sessions.
Results
Clearwing transformed the space into a sophisticated, immersive visual journey that wowed guests and fostered networking, showcasing creativity, technology, and precise execution despite a tight timeline.
Key Products & Services
Technical Producing, Audio, Video, Lighting, Staging, Rigging, Branding & Content Graphics
The Challenge
How do you make a ballroom not look like a ballroom?
Clearwing was approached to create an unforgettable experience at the conclusion of a multi-day corporate event filled with meetings and learning sessions. The goal was to transform a traditional ballroom space—typically generic and uninspiring—into a 90-minute immersive environment that would inspire, engage, and support organic networking.
The challenge was not just creative; it was logistical. Full access to the ballroom was restricted until the day of the event due to concurrent breakout sessions in adjacent rooms. This left the Clearwing team with just six hours to load in, set up, test, and transform the space before doors opened.
The Solution
Clearwing’s creative and technical teams collaborated to design an immersive lighting and laser experience that reimagined the ballroom as a dynamic, sensory-driven environment.
Key design elements included:
- A central chandelier installation, enhanced with light and effects, acting as the visual centerpiece.
- Six surrounding towers, each outfitted with lasers aimed toward the corners of the room to create geometric symmetry and energy.
- A choreographed light and laser journey taking guests through four elemental themes: Aqua, Breeze, Crystals, and Inferno.
These evolving environments kept the space captivating yet refined—balancing high-impact visuals with the subtlety needed for guests to interact and connect.
The experience culminated in a headline performance by the Black Eyed Peas, transitioning the immersive build-up into a high-energy concert to close the event.
Key Production Services Provided:
- Technical Producing
- Full Audio & Video Support
- Lighting & Rigging Design
- Staging & Event Flow Management
- Custom Video Content & Branding
The Results
The result was a seamlessly integrated visual and atmospheric journey that changed the perception of a standard ballroom. Every angle revealed a different visual narrative, creating a sense of discovery and sophistication.
The event achieved its dual purpose: it wowed guests while enabling critical networking and team-building to take place in an inspiring environment.
The project stands as a testament to what’s possible when creativity, technology, and precise execution come together—even on a tight timeline.
